Grow Your Business on a Platform You Actually Own.Recurring Revenue You Rely On.Build a Business Worth More.Scale With Less of Your Time.Become the Authority in Your Niche.Leapfrog Rivals Renting Their Reach.Less at the Mercy of the Algorithm.
We build, grow, and run it for you, so you can focus on leading. Backed by 30+ years of proven results.
As featured in:
She Conquered France.
Then Got Burned by the Algorithm.
Joan of Arc built a following so loyal it marched into battle with her. Then the rules changed, and her reach was gone in a day. Her leads, her revenue, all of it sat on land she did not own. See what changed when she started owning it instead.
Proven at Scale
Scaling to 280 Million Monthly Uniques
We built owned platforms at massive scale, and learned firsthand the importance of converting rented audiences into owned databases.
Adoption.com
World’s most-visited adoption platform Multi-sided recurring revenue model Connection platform at global scale
Azul Airlines Brazil
100,000+ member owned travel platform Half of all Brazilian Facebook Users Followed Azul Became Fastest Growing Airline Ever in Early Days
FamilyLink
$5M new revenue in 12 months 90M installs (credit to the amazing dev team)
People We Have Built For
Growth You Actually Own
Many companies rely on distribution they don't own: paid ads, social platforms, search algorithms, third-party marketplaces.
While these channels can drive reach, they rarely create durable assets. As acquisition costs rise and platform rules evolve, growth becomes more expensive and less predictable.
Without owned infrastructure, scale does not compound. Campaigns generate activity. Owned platforms generate enterprise value.
You Built the Business. You Should Own the Ground It Stands On.
You've built something real. Think of that business as a skyscraper. The platform underneath it is the land it stands on, and right now much of that land is rented, reach you don't own, traffic you pay for, an audience someone else controls access to. Build high enough on land that isn't yours, and a rule change or a rising rent can take the whole building with it.
What you're after is simpler. Own the land your business stands on. You do that by growing on a platform you own, so the growth, the revenue, and the audience are yours to keep. A business worth more over time, with the freedom to lead while a team runs it.
What You Get When You Own the Platforms.
Recurring Revenue You Can Rely On
A Business Worth More
Scales With Less of Your Time
A Full Team Builds and Runs It
Become the Authority in Your Niche
Your Audience Is Yours
Less at the Mercy of the Algorithm
Leapfrog Rivals Renting Their Reach
30 Years of Building Platforms That Scaled
Nathan Gwilliam has spent more than three decades building and scaling platforms across industries. He founded Adoption.com, the world's most-used adoption platform at the time, and grew it into a diversified recurring revenue business. The BYU Center for Entrepreneurship & Technology recognized him with its Best of the Decade award.
At Deseret Digital Media, he led the team that scaled to 280 million monthly uniques and 130 million-plus follows. As Chief Revenue Officer at FamilyLink, he added $5 million in new revenue within 12 months.
Over the past six years, Nathan and his investors have invested about $6 million building PodUp, the platform infrastructure behind MyPlatforms. Today he helps established companies own their platforms and audiences, grow recurring revenue, and build assets that increase enterprise value.
We Build, Grow, and Monetize Platforms You Own
Rented Land vs. Owned Platforms
Rented Land
- ✕ You don't own the brand or domain name.
- ✕ You don't own the user or their contact information.
- ✕ You reach your audience only on their terms, when and how they allow.
- ✕ You have very limited monetization opportunities.
- ✕ Your reach depends on their algorithm.
- ✕ Your access and terms can change with little warning.
Owned Platforms
- ✓ You own the brand and the domain name.
- ✓ You own the user database with their contact information.
- ✓ You can reach your audience directly, by email, regardless of a platform's rules.
- ✓ You have many more monetization and recurring-revenue opportunities.
- ✓ You reduce your dependence on any one algorithm.
- ✓ Your access does not hinge on another company's rules staying the same.
You own the audience, the content, and the platform, rather than renting them.
We don't just drive traffic. We build, grow, and run a platform you own, designed to produce recurring revenue and a business worth more over time.
Platforms Built to Grow Your Business.
A few of the platform types we build, each one custom to the business it serves.
Platforms
Platforms
Platforms
Platforms
Platforms
Plus a range of custom platforms designed to scale your business.
A Talented Team Behind Your Platform
Strategy, design, development, marketing, and monetization, handled by a dedicated team. So you stay focused on what you do best: leading.
Built For Businesses That:
- Are tired of being at the mercy of ads, external platforms, and algorithms that somebody else owns.
- Want to build assets that increase in value over time at an accelerating rate because their growth builds on previous gains.
- Want to aggregate their ideal customers in owned platforms and directly control the communication and relationships.
- Have at least $10k/month to invest in building and growing digital platform assets they own instead of just renting audiences.
What We Do
Platform Strategy
Before we build, we define what your platform must do. We audit your assets, find the gaps, and shape it around your goals. You get a plan, not a proposal.
Create Platforms
We build your platform from the ground up podcast, video, content hub, email, community. Whatever your strategy calls for, we build it to perform, not just exist.
Grow Platforms
Distribution, SEO, audience growth, social amplification, we run the systems that move the needle. Growth isn't a side project here. It's built into the process from day one.
Monetize Platforms
A platform that doesn't generate revenue is just overhead. We build the sponsorship, lead generation, and licensing structures that turn your audience into a business asset.
Campaigns Create Expenses
Platforms Create Assets
You Own It. We Keep It Running.
Your business assets are yours. The infrastructure underneath is maintained by us, so you can focus on leading.
What You Own
- Own the domain and brand
- Own the users and contact info
- Own the content and data
- Export anytime
What We Maintain
- The underlying platform infrastructure (PodUp)
- Hosting, security, and uptime
- Updates and platform improvements you benefit from over time
- Day-to-day technical operations
Built on $6M and six-plus years of platform infrastructure.
The model is similar to running your store on Shopify or hosting your website on Wordpress: your business assets are yours, while the technology underneath is maintained by people whose full-time job is keeping it running.
Frequently Asked Questions
We work best with established companies with existing products and services generating meaningful revenue who want to reduce platform dependency, expand recurring revenue, and increase the value of their business.
If your growth currently depends heavily on:
- Paid ads
- Social media platforms
- Marketplace distribution
- Algorithms you don’t control
And you want to build recurring revenue and long-term enterprise value…
This is likely a strong fit.
Not necessarily.
In many cases, we integrate with your internal team or existing partners in the way
that works best for you.
We provide the platform architecture and strategic leadership that aligns all growth
activities toward ownership and recurring value creation.
We design and implement:
- B2B demand-generation platforms
- Marketplace and e-commerce platforms
- Membership platforms
- Podcasting platforms
- Coaching platforms
- Education platforms
- Community and social platforms
- Newsletter and email platforms
- Directory platforms
- Crowdfunding platforms
- Mobile platforms
- Connection platforms
- And many others.
Each platform is customized to your business model and long-term growth objectives.
Most agencies focus on campaigns.
We build the platform those campaigns feed.
We design and architect an owned digital asset, then grow and monetize it.
Campaigns are used strategically to expand your owned audience and recurring
revenue, not just drive temporary traffic.
The difference is ownership. You are building an asset, not renting attention.
Off-the-shelf platforms work well for getting started. They are affordable, fast to launch, and a strong fit if your business is content-led with a standard model.
The differences in working with us:
Custom architecture: Your platform is designed around your specific
business model, not constrained by a template. If you need multi-sided revenue,
custom integrations, or unique features, off-the-shelf platforms can hit limits.
Owned ecosystem: You are not on a multi-tenant SaaS where the
platform owner controls the feature roadmap. Your platform evolves around your
priorities.
Strategic architecture: Off-the-shelf platforms do not help you
decide what to build. We bring 30+ years of platform strategy to the conversation,
then build accordingly.
If you're testing an idea or running a simple membership or course business, off-the-shelf is often the right call. If you're building a long-term platform asset and want maximum control, custom is the better fit.
We start with strategy because architecture determines outcomes.
After strategy is complete, we offer full execution and ongoing management under a
separate engagement. That includes platform buildout, growth campaigns, credibility
marketing, monetization systems, and optimization.
Our leadership has built and scaled multiple platform-based companies.
Nathan has built and sold three platform companies, including Adoption.com, which
became the world’s most-used adoption platform.
He led platform expansion at Deseret Digital Media to:
- 280 million monthly uniques
- 130+ million social follows
- 40+ million monthly engagements
As Chief Revenue Officer at FamilyLink (founded by Paul Allen of Ancestry.com), he
helped add $5 million in new revenue within 12 months. These are just a few of many
examples.
These experiences include both massive scale success and firsthand lessons in
platform dependency, shaping how we design ownership-first architectures Today.
Over the past six years, we have invested approximately $6 million building a
proprietary platform-creation and monetization infrastructure called PodUp.
MyPlatforms leverages PodUp to:
- Build owned digital platforms faster
- Build in audience capture early, then add monetization as reach and audience grow
- Streamline content, growth, and conversion systems
- Launch diversified monetization streams
- Maintain data portability and ownership
PodUp retains ownership of its core software infrastructure. Your business retains
ownership of your brand, domain, audience data, and content built on top of it.
Depending on your needs, we may also integrate with your existing CRM, marketing
automation, or commerce systems.
Yes, You Own Everything That Makes Your Platform Yours.
You own:
- Your domain
- Your brand
- Your content
- Your user and audience database
- Permission-based communication rights with that audience
- The right to export your data and content if you migrate
MyPlatforms maintains the platform infrastructure (PodUp). This is similar to how
Shopify maintains the e-commerce engine running an online store, or how a managed
podcast host maintains the audio infrastructure for a creator. Your business assets
are yours; the technology underneath is run by us so you don’t have to.
If you ever choose to migrate, your data, content, brand, and audience are exportable and transitionable. You aren't locked in.
Your business assets, your domain, brand, audience data, content, and contact rights remain exportable, so you keep control of what matters.
If circumstances ever require it, your data and
content can be transitioned to another infrastructure.
PodUp has been actively developed and operating for over six years with approximately
$6 million invested in the underlying infrastructure. The platform’s value lives in
your audience, brand, and content, not in the code we maintain. That separation is
intentional, so the value you build stays portable.
During the strategy phase, we identify the compliance frameworks your platform needs
to meet, for example GDPR, CCPA, or industry-specific requirements. The PodUp
infrastructure supports common data protection and security practices, including
encryption, access controls, and audit logging.
Specific compliance certifications are evaluated against your requirements during
strategy. Before any build begins, we confirm in writing what compliance and
security commitments your engagement includes.
Engagement pricing varies significantly based on platform type, scope, and ongoing
services. We share specific pricing during the complimentary strategy call once we
understand your goals and scope.
Engagements are structured in clearly defined phases: Strategy, Build, Grow,
Monetize. Each phase has its own scope and price. You are not asked to commit to a
single large number upfront, and you can pause or end the engagement at any phase
boundary.
Yes.
We offer a complimentary strategy session to qualified companies. During this call,
we assess your current growth structure and outline a high-level platform
opportunity tailored to your business.
There is no obligation.
During strategy, we require:
- Access to key decision-makers with subject matter expertise
- Insights into your customers and offers
- Subject-matter expertise
- If you want a podcast, we'll need you to show up.
- If you want to be a guest on other shows, we'll need you to show up for those conversations as well.
- Existing performance data (if available)
- We'll need help from you and your team on some other services we don't provide, such as legal and accounting.
We guide you through the process step by step.
During strategy: typically 4–8 hours across the 30–60 day phase, including discovery
interviews and key decision points.
During build: typically 2–4 hours per week, primarily on approvals, strategic
decisions, and content production where your voice is required.
Once launched: time required drops significantly. The platform runs without your
daily involvement. You spend time on what only you can do, such as leading,
deciding, and creating content that requires your voice.
We design engagements to maximize what only you can contribute and minimize what we and your team can handle.
We begin with a structured Platform Strategy engagement. During this phase, we conduct discovery interviews, market and competitive research, platform architecture design, growth channel analysis, credibility marketing strategy, monetization planning, and KPI alignment. At the end of this phase, you receive a written Platform Growth & Monetization Strategy outlining:
- The right platforms for your business
- Audience ownership architecture
- Growth strategy
- Recurring revenue expansion opportunities
- Phase 1 priorities and KPIs
Execution follows under a separate agreement.
Timelines depend on platform type and scope. As a general guide:
A focused podcast or content platform: typically 60–90 days from strategy
completion.
A membership, coaching, or course platform: typically 90–120 days.
A complex marketplace, multi-sided, or enterprise platform: typically 4–6+ months.
These ranges cover design, build, and initial launch. Growth and monetization optimization continue after launch. Because we build on the PodUp infrastructure, we move faster than a from-scratch custom build but more deliberately than a templated solution. Every platform is architected to your specific business model.
Strategy is completed within 30–60 days.
Execution timelines vary based on platform type, scope, and committed resources.
because we focus on owned assets, our work is designed to create durable, long-term growth rather than short-term spikes.
This is not a get-rich-quick strategy.
Rented growth resets when you stop paying. Owned growth builds on what you already have.
Depending on your model, platforms can support:
- Membership subscriptions
- Coaching continuity programs
- Marketplace transaction fees and subscriptions
- Sponsorship revenue
- Education program enrollment
- Directory subscriptions
- Digital product sales
- And more
We architect monetization into the platform from the beginning.
Companies that rely entirely on paid acquisition and rented platforms carry
structural risk.
Owning:
- A proprietary platform
- A first-party audience database
- Recurring revenue streams
- Diversified monetization
Reduces dependency and creates tangible digital assets, which can positively impact your company's value and exit multiples.
Let's Design the Platforms You'll Own.
If you're ready to grow on a platform you own instead of channels you rent, the next step is a focused strategy call. We'll map the opportunity for your business, with no obligation.
Complimentary, and there's no obligation.