We Help CEOs Scale Their Influence, Income, and Impact by Building and Monetizing Platforms They Own
If your growth depends on inconsistent marketing or requires too much of your time, we design, build, and help operate high-performing platform that turns your ideas into authority, your authority into audience, and your audience into predictable revenue and deal flow.
Most Growth Is Built on Rented Land
Many companies rely on distribution they don’t own — paid ads, social platforms, search algorithms, third-party marketplaces.
While these channels can drive reach, they rarely create durable assets.
As acquisition costs rise and platform rules evolve, growth becomes more expensive and less predictable.
Without owned infrastructure, scale does not compound.
Campaigns generate activity. Owned platforms generate enterprise value.
Rented Land vs. Owned Platform
Rented Land
- ✕ You don't own the brand or domain name
- ✕ You don't own the user or their contact information
- ✕ You don't own the right to contact users when and how you want
- ✕ You have very limited monetization opportunities
- ✕ You're at the mercy of their algorithm
- ✕ Your access can change overnight
Owned Platform
- ✓ You own the brand and domain name
- ✓ You own the user database with their contact information
- ✓ You control communication
- ✓ You have many more monetization and recurring revenue opportunities
- ✓ You reduce algorithm dependency and become more of a master of your destiny
Platform Success Stories
Scaling to 280 Million Monthly Uniques
We built owned platforms at massive scale—and learned firsthand the importance of converting rented audiences into owned databases.
Adoption.com
World’s most-used adoption platform Multi-sided recurring revenue model Connection platform at global scale
Azul Airlines Brazil
100,000+ member owned travel platform Half of all Brazilian Facebook Users Followed Azul Became Fastest Growing Airline Ever in Early Days
FamilyLink
$5M new revenue in 12 months 90M installs (credit to the amazing dev team)
Platform Types We Build
Platforms
Platforms
Platforms
Platforms
Platforms
Newsletters
Platforms
Plus a range of custom platforms designed to scale your business.
Built For Businesses That:
- Are tired of being at the mercy of ads, external platforms, and algorithms that somebody else owns.
- Want to build assets that increase in value over time at an accelerating rate because their growth builds on previous gains.
- Want to aggregate their ideal customers in owned platforms and directly control the communication and relationships.
- Have at least $10k/month to invest in building and growing digital platform assets they own instead of just renting audiences.
What We Do
Build Platforms
We design and architect owned digital platforms that can become long-term business assets—not rented channels.
Grow Platforms
We expand your platform through strategic campaigns, credibility marketing, bookings on other platforms, and audience ownership systems.
Monetize Platforms
We integrate recurring revenue models and diversified monetization streams that increase stability and enterprise value.
Not Just a Marketing Agency:
A Platform
Infrastructure Partner
Typical Marketing Agency
- Campaign-based engagement
- Focused on traffic, not platform ownership
- Channel-dependent strategies
- Ongoing ad spend reliance
- Monetization often limited to lead generation
MyPlatforms Approach
- Infrastructure-based platform build
- Audience ownership and first-party data
- Multi-channel integration under your control
- Reduced reliance on rented distribution
- Integrated monetization strategies including recurring revenue, premium content, sponsorships, partnerships, and scalable digital offerings
We don't just drive traffic.
We help you build, own, and monetize a platform designed to generate durable enterprise value.
Ownership & Portability
You Own the Platform
- Own the domain
- Own the brand
- Own the users and contact info
- Own the content
- Own the data
- Export anytime
Like leaving WordPress for another platform… you can take all of these things with you.
Campaigns Create Expenses
Platforms Create Assets
Your Dedicated Platform Team
Strategy, design, development, marketing, monetization and ongoing growth management — handled by a dedicated team, so you can focus on what you do best: leading your business.
Built by a Founder Who Has Scaled Platforms for 30+ Years
Nathan Gwilliam is a serial entrepreneur who has spent more than three decades building and scaling platforms across multiple industries.
He founded Adoption.com, which became the world’s most-used adoption platform and a diversified recurring revenue business. He was recognized by the BYU Center for Entrepreneurship & Technology with its “Best of the Decade” award.
He built platforms for Deseret Digital Media and led a team that scaled to 280 million monthly uniques and 130+ million follows. As Chief Revenue Officer at FamilyLink, he led revenue and added $5 million in new revenue within 12 months.
Over the past six years, Nathan and his investors have invested approximately $6 million building PodUp, the proprietary platform infrastructure powering MyPlatforms.
Today, he works with established companies to help them own their own platforms, own their audiences, expand recurring revenue, and build long-term platform assets that increase enterprise value.
Frequently Asked
Questions
We begin with a structured Platform Strategy engagement. During this phase, we conduct discovery interviews, market and competitive research, platform architecture design, growth channel analysis, credibility marketing strategy, monetization planning, and KPI alignment. At the end of this phase, you receive a written Platform Growth & Monetization Strategy outlining:
- The right platforms for your business
- Audience ownership architecture
- Growth strategy
- Recurring revenue expansion opportunities
- Phase 1 priorities and KPIs
Execution follows under a separate agreement.
Yes — you own your platform assets.
You own:
- Your domain name
- Your brand
- Your content
- Your user database
- Permission-based communication rights
MyPlatforms leverages our proprietary PodUp platform to build and power your
platform. PodUp retains ownership of the underlying PodUp software infrastructure.
However, you retain full ownership of your audience data, content, branding, and
domain. If you ever choose to migrate, your data and content can be exported and
transitioned.
You are not locked into giving up your audience or brand ownership.
Most agencies focus on campaigns.
We build the platform those campaigns feed.
We design and architect an owned digital asset — then grow and monetize it.
Campaigns are used strategically to expand your owned audience and recurring
revenue, not just drive temporary traffic.
The difference is ownership. You are building an asset, not renting attention.
We start with strategy because architecture determines outcomes.
After strategy is complete, we offer full execution and ongoing management under a
separate engagement. That includes platform buildout, growth campaigns, credibility
marketing, monetization systems, and optimization.
Our leadership has built and scaled multiple platform-based companies.
Nathan has built and sold three platform companies, including Adoption.com — which
became the world’s most-used adoption platform.
He led platform expansion at Deseret Digital Media to:
- 280 million monthly users
- 130+ million social followers
- 40+ million monthly engagements
As Chief Revenue Officer at FamilyLink (founded by Paul Allen of Ancestry.com), he
helped add $5 million in new revenue within 12 months. These are just a few of many
examples.
These experiences include both massive scale success and firsthand lessons in
platform dependency — shaping how we design ownership-first architectures Today.
Over the past six years, we have invested approximately $6 million building a
proprietary platform-creation and monetization infrastructure called PodUp.
MyPlatforms leverages PodUp to:
- Build owned digital platforms faster
- Integrate audience capture and monetization from day one
- Streamline content, growth, and conversion systems
- Launch diversified monetization streams
- Maintain data portability and ownership
PodUp retains ownership of its core software infrastructure. Your business retains
ownership of your brand, domain, audience data, and content built on top of it.
Depending on your needs, we may also integrate with your existing CRM, marketing
automation, or commerce systems.
We design and implement:
- B2B demand-generation platforms
- Marketplace and e-commerce platforms
- Membership platforms
- Podcasting platforms
- Coaching platforms
- Education platforms
- Community and social platforms
- Newsletter and email platforms
- Directory platforms
- Crowdfunding platforms
- Mobile platforms
- Connection platforms
- And many others.
Each platform is customized to your business model and long-term growth objectives.
We work best with established companies with existing products and services generating meaningful revenue who want to reduce platform dependency, expand recurring revenue, and increase enterprise value.
Strategy is completed within 30–60 days.
Execution timelines vary based on platform type, scope, and committed resources.
Because we focus on owned assets, our work is designed to create durable,
compounding growth rather than short-term spikes.
This is not a get-rich-quick strategy, but it can be an effective long-term
retirement strategy. Rented growth resets.
Owned growth compounds.
Companies that rely entirely on paid acquisition and rented platforms carry
structural risk.
Owning:
- A proprietary platform
- A first-party audience database
- Recurring revenue streams
- Diversified monetization
Reduces dependency and creates tangible digital assets, which can positively impact valuation and exit multiples.
Depending on your model, platforms can support:
- Membership subscriptions
- Coaching continuity programs
- Marketplace transaction fees and subscriptions
- Sponsorship revenue
- Education program enrollment
- Directory subscriptions
- Digital product sales
- And more
We architect monetization into the platform from the beginning.
Not necessarily.
In many cases, we integrate with your internal team or existing partners in the way
that works best for you.
We provide the platform architecture and strategic leadership that aligns all growth
activities toward ownership and recurring value creation.
During strategy, we require:
- Access to key decision-makers with subject matter expertise
- Insights into your customers and offers
- Subject-matter expertise
- If you want a podcast, we'll need you to show up for conversations we schedule
- If you want to be a guest on other shows, we'll need you tot show up for those conversations as well.
- Existing performance data (if available)
- We'll need help from you and your team on some other services we don't provide, such as legal and accounting.
We guide you through the process step by step.
Yes.
We offer a complimentary strategy session to qualified companies. During this call,
we assess your current growth structure and outline a high-level platform
opportunity tailored to your business.
There is no obligation.
If your growth currently depends heavily on:
- Paid ads
- Social media platforms
- Marketplace distribution
- Algorithms you don’t control
And you want to build recurring revenue and long-term enterprise value…
This is likely a strong fit.
Explore What an Owned Platform Could Unlock for Your Business
If you are evaluating how to reduce dependency on rented channels and build long-term digital platforms, the next step is a focused strategic discussion.